The importance of good landing page design can never be
underestimated. Landing page design can either boost or collapse your online
advertising campaign. Your online advertising gives access to your customer to
your landing page. The design should be good enough that customers can make
away through a single mouse click. With your landing page you can carry on and
seal the deal. With a high quality landing page design you can make optimum
number of viewers to become your loyal customers. But if your landing page is
poorly designed than your all advertising efforts are useless. Here are some
golden tips with the help of which you can plan a high quality design of your
landing page.
Provide
similar design elements:
Your landing page design should be aligned with your
advertising campaign. You can achieve this by using same colors, fonts and
images as you use in your banner ad or email newsletter. This strategic move
can help you to develop brand recognition and ensure the viewers that they are
on right place.
Call to
Action:
A call to action is an area in your landing page where you
convert the visitors into customers. To get the best result you should clearly
tell your viewers what you want them to do. The instructions should be clear,
simple and easy to take action. You cannot see success at your door-step until
or unless you’re landing page design is easy to use and easy to follow call to
action.
Lead the
eye:
The control of the
readers is in the hands of the designer; he has the ability to direct the
readers as per his desire. You can capture the concentration of visitor by
strategically placing fine graphics on the page, as well as colors and font,
you can lead the minds of your customers according to the content you write
direct them to your call to action. You can think of it as a charming
story.
Strategic
conversion placement:
Your wonderful strategy can lead the customer to
conversation opportunities. The great idea is to put all important information
above the fold. By strategically placing conversion user can get access easily
and he won’t need to do any scrolling to get in.
Inverted
pyramid format for your landing pages:
The old method of writing in newspapers and magazine also
applies to landing page too. You should
make rule of thumb while writing the content for your landing page that
important should come at the top while moving down you should place least
important message. Most of viewers are interested to read only the upper
portion rather than reading the entire page as they are in hurry. So keeping the demand of the viewer in mind
you should place the most important information in the start. This will help
the audience to get important information in short span of time and make quick
decision. Importance wise your information should be arranged in an upturned
pyramid way.
Strategically
use of graphics:
Graphic, animations and images has unique importance on your
landing page if you place them sensibly and strategically. This will add value
and support your content information. There is a finest difference with
graphics but if you can’t handle it properly it will lead to distraction from
the information and point. Don’t add graphics just for the sake of adding add
them for the sake of distinct purpose. You all advertising efforts can be
useless if the poor design of landing page leads the potential viewers in wrong
way. Use these wonderful verified tips and tactics, take time to plan well, do
in depth research and lead yourself to a creative functional landing page.
These tips lead you to your desired results.
ClickPencil is a logo and landing page design company. If you need to get landing page designed feel free to contact us
