Tricks to Create Conversion focused Landing Page Design

The importance of good landing page design can never be underestimated. Landing page design can either boost or collapse your online advertising campaign. Your online advertising gives access to your customer to your landing page. The design should be good enough that customers can make away through a single mouse click. With your landing page you can carry on and seal the deal. With a high quality landing page design you can make optimum number of viewers to become your loyal customers. But if your landing page is poorly designed than your all advertising efforts are useless. Here are some golden tips with the help of which you can plan a high quality design of your landing page. 

Provide similar design elements:

Your landing page design should be aligned with your advertising campaign. You can achieve this by using same colors, fonts and images as you use in your banner ad or email newsletter. This strategic move can help you to develop brand recognition and ensure the viewers that they are on right place.

Call to Action:

A call to action is an area in your landing page where you convert the visitors into customers. To get the best result you should clearly tell your viewers what you want them to do. The instructions should be clear, simple and easy to take action. You cannot see success at your door-step until or unless you’re landing page design is easy to use and easy to follow call to action.

Lead the eye:

The control of the readers is in the hands of the designer; he has the ability to direct the readers as per his desire. You can capture the concentration of visitor by strategically placing fine graphics on the page, as well as colors and font, you can lead the minds of your customers according to the content you write direct them to your call to action. You can think of it as a charming story. 

Strategic conversion placement:

Your wonderful strategy can lead the customer to conversation opportunities. The great idea is to put all important information above the fold. By strategically placing conversion user can get access easily and he won’t need to do any scrolling to get in.

Inverted pyramid format for your landing pages:

The old method of writing in newspapers and magazine also applies to landing page too.  You should make rule of thumb while writing the content for your landing page that important should come at the top while moving down you should place least important message. Most of viewers are interested to read only the upper portion rather than reading the entire page as they are in hurry.  So keeping the demand of the viewer in mind you should place the most important information in the start. This will help the audience to get important information in short span of time and make quick decision. Importance wise your information should be arranged in an upturned pyramid way.

Strategically use of graphics:

Graphic, animations and images has unique importance on your landing page if you place them sensibly and strategically. This will add value and support your content information. There is a finest difference with graphics but if you can’t handle it properly it will lead to distraction from the information and point. Don’t add graphics just for the sake of adding add them for the sake of distinct purpose. You all advertising efforts can be useless if the poor design of landing page leads the potential viewers in wrong way. Use these wonderful verified tips and tactics, take time to plan well, do in depth research and lead yourself to a creative functional landing page. These tips lead you to your desired results.

ClickPencil is a logo and landing page design company. If you need to get landing page designed feel free to contact us